Power Struggle: Rupert Murdoch, News Corp. Set to Challenge ESPN

Since its inception in 1979, ESPN has been the undisputed leader in sports coverage. It isn’t called “The Worldwide Leader in Sports” for nothing, with viewership in over 100 million American homes and presence in print, radio, online and multimedia.

If there's one man crazy enough to challenge ESPN, it's Rupert Murdoch

ESPN has dominated the sports market, but media tycoon Rupert Murdoch is hoping to change that. Word spread on Wednesday that Murdoch and his News Corp. are interested in starting a new cable sports network to rival that of ESPN’s. With many sports fans growing tired of ESPN’s programming decisions (read: Tim Tebow), some say the time could be right for a major ESPN competitor.

As other networks have already learned, taking down ESPN is no easy task. NBC Sports, a joint venture between NBC and Comcast, launched on Jan. 2, but has failed to provide much of a challenge. NBC has exclusive rights to broadcast the NHL, Indycar racing, the Tour de France, Notre Dame football and recently also acquired MLS broadcasts. While these are nice pieces in the portfolio, they simply do not drawn the attention of the NFL, NBA and MLB, three sports which ESPN has a strong hold on.

Thus far the only acquisitions by News Corp. include college football games and the 2018 and 2022 World Cups, but it will take more than that to topple ESPN. As some have pointed out, the new sports network would need the right personalities. ESPN grew to enormous popularity with hosts such as Chris Berman, Keith Olbermann, Dan Patrick, Stuart Scott and more. Right now the biggest name NBC has is Bob Costas, and he simply doesn’t measure up (and not just because he’s 5-foot-7).

I, like many sports fans I presume, am hoping a serious ESPN contender joins the fray. As much as I like ESPN, I feel it need to re-evaluate its coverage and spend less time on tabloid-style storylines (do we really need to see aerial coverage of Peyton Manning leaving Indianapolis?) and more on stories that actually matter.

Hey News Corp. How about giving Ron Burgundy an audition? After all, he won’t be allowed back at ESPN.

Photo (cc) by David Shankbone and republished here under a Creative Commons license. Some rights reserved.

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